Ben Settle's Email Players is a high-ticket, offline (print) newsletter that typically costs $97 per month
. While the specific "1-15" sequence often refers to the core training and first 15 issues, Ben frequently offers the first issue as a to new subscribers on BenSettle.com Core Content of Early Issues
The first 15 issues focus on establishing a "daily email" habit and specific monetization strategies: The "Opt-in" Issue (Issue 1) : This is the standard "free drive" issue. It reveals 24 different ways to make more money with email marketing. Initial Auto-responder Strategy
: Teaches exactly what to write in your first message to bond new subscribers to you instantly and build "unbreakable trust". The Product Plug : Instructions on how to plug products or services in every single email without sounding obnoxious or turning people off. The "Email Players Playbook"
: A core gift for new subscribers that outlines a 94-email daily sequence (3+ months of content). List Building (Issue 2 & Beyond)
: Early issues include deep dives into list building, such as a "referral method" that focuses on attracting high-quality leads rather than just high volume. Ben Settle - Email Key Principles Taught in Issues 1-15 Daily Consistency
: Sending daily emails to stay "top of mind" without burning out the list. Polarization
: Using a "no coming back" policy and a polarizing tone to repel bad leads and attract loyal "hyper-buyers". Content as Sales Ben Settle - Email Players 1 - 15
: Treating even "pitch" emails as valuable content that subscribers look forward to reading. Psychological Triggers
: Using curiosity and "dopamine drips" to keep subscribers addicted to opening your messages. Related Training Materials List Swell
: A separate training (often bundled or sold as a back-issue guide) covering 16+ ways to grow a list independently of a website. The Skhema Book
: A newer physical compilation that includes "Email Players" content adapted for business-boosting strategies. or a specific list-building technique mentioned in these early issues? Learning from Ben Settle's newsletters
A central feature of the early issues of Ben Settle's Email Players newsletter is the concept of "Infotainment"
—the "stealth" method of writing emails that look like engaging content but are actually pure sales pitches. Email Players
Specifically, issues 1 through 15 focus on several core pillars designed to increase sales quickly and predictably: Core Pillars in Early Issues The "Seinfeld" Method Ben Settle's Email Players is a high-ticket, offline
: Writing daily emails about seemingly "nothing"—using mundane, everyday events (like a dog pooping in the rain or a childhood story) as a hook to transition into a product pitch. High-Impact Subject Lines
: Techniques for creating "nuclear option" subject lines that are almost guaranteed to be opened, even by inactive subscribers. Sales-Driven Storytelling
: Moving away from the "guru" advice of "providing value" through long, educational lessons, which Settle argues can actually kill sales. Instead, he teaches how to use stories to bond with subscribers and build trust instantly. Psychological Triggers
: Using "micro-riddles" and bizarre events to ensure your emails stand out in a crowded inbox. Email Players Issue-Specific Highlights Issue 1 (The Free Taste) : Often includes a foundational list of 24 different ways
to make money with emails, including specific openings and subject line approaches. August Issues : Traditionally focus on client acquisition
, showing service providers how to get booked solid using the same daily email system applied to products. Each monthly issue is delivered as a physical, paper-and-ink newsletter . Upon subscribing, members typically receive the Email Players Skhema book
, a 150-page "field manual" that establishes the Settle system before the first issue arrives. Email Players or how to get the first issue for free Email Players Newsletter Issue #2: The Psychology of "Villain Marketing" This
This is where Settle gets controversial. He introduces the concept that you need enemies.
The Lesson: You cannot serve everyone. In fact, you should actively try to repel the wrong people. Issue #2 details how to find your customer’s "enemy" (a bad habit, a rival guru, a government regulation, a limiting belief) and frame your product as the sword they use to kill it.
He dissects hate mail. He loves hate mail. He explains how every unsubscribe is worth $1,000 because it cleanses his list of tire-kickers.
Reading Email Players 1-15 is jarring if you are used to "guru speak" like "leverage synergy" and "actionable insights."
Ben Settle writes the way he talks. The document is filled with:
This style is the product. By reading his emails, you internalize a voice that sounds like a human being, not a corporate chatbot. In an era of AI-generated generic fluff, this human aggression is worth a fortune.
Within the first fifteen issues, Settle deepens Matt Furey’s "Soap Opera" concept. While Furey popularized the open loop (the cliffhanger), Settle focuses on the character development within the email sequence.
He treats the inbox like a Netflix series.
In these issues, Settle demonstrates that the "sell" is not an interruption; it is the resolution to the drama created in the email. The product becomes the tool the reader needs to achieve the same results or avoid the same pitfalls the writer described.